MEDIATEK

BRAND IDENTITY

Revitalised the brand identity of the world’s fifth-largest semiconductor company to better reflect its global leadership. Despite their scale across phones, tablets, smart TVs and the automotive industry, MediaTek was still seen as a 'fast follower.' Through competitor analysis, customer interviews and a full brand audit, I helped reposition the business using the Golden Circle framework and brand archetypes to refine their tone of voice and define a clearer purpose and sharper voice/messaging. The refreshed identity included updated colours, iconography and photography – delivering a completely revitalised new look.