Working closely with HGA, we transformed the dry and corporate pladis HR Strategy and Performance Leadership handbook into a compelling StoryBook – one that would capture and bring to life, in a single story, what makes pladis unique, different and powerful in a more friendly and engaging tone of voice. As a companion piece to the book, we also brought their energising spirit and entrepreneurial yet supportive culture to life in a film – Promising Happiness – scripted to provide an inspiring and motivating story that instils both passion and pride in everyone who works for pladis.